Shanghai based architects 100 have designed a way-finding installation as an colourful, immersive and fun space acting both as a map and as a catalyst for stories to unfold. The design was commissioned for the Winter Festival 2015 organised by KTGA’s (short for Kick the Gong Around), a company specialized in organising immersive events and festivals as Narrative Environments, be them physical or virtual.
The installation animated the space of an unfinished shopping mall in Xintiendi, one of the most glamorous streets of China situated right in downtown Shanghai. During KTGA’s festival, the unfinished mall was transformed into a fun host space as it opened its doors to the curious public.
The architect’s brief for the installation was “to create a vivid journey across detailed spaces, building a unique experience that would remain in visitors minds forever”, say 100 architects. “In order to achieve that, we reinterpreted the concepts of installation and interactivity. On one hand, morphing the proposal from a simple installation into a people’s attractor, catching the attention of visitors, and on the other hand, running away from trendy high-tech interactions, and, instead, focusing on a simplistic vivid journey across spaces as generator of the attraction itself, reducing the meaning of journey to its bare minimum: the path you journey through.”
This fun installation was thus conceived as a sort of signage project, but rather than concentrating on the different spaces across the venue which one could reach, the architects opted to emphasise the paths themselves. This created a unique visual experiences for each path, prioritizing the enjoyment of the journey rather then the destination.
In an effort to maximise the visual impact of the installation, the design appears as a collage of 2D and 3D paths united together. Together, they form a map guiding the visitor’s eye to various spaces around the venue.
The 3D elements become a form of sculptural signage. They are made from brightly coloured nylon strings which span and interlace the central void of the venue making them visible from any angle.
Once the 3D stripes collide with the floor, they become two-dimensional splashes of vivid colours made from PVC vinyl floor stickers. They invading the whole floor with funny and intriguing patterns, providing second hints to destinations.
The project is a fun, colourful way of bringing the venue to life, as it guides the visitor around but also provides quirky spaces in itself… like the ‘Selfie Spot’.
About the Architects:
100 was founded in 2013 in Shanghai, China, and is currently led by an international group of three partners: Marcial Jesus from Chile, Madalena Sales from Portugal, and Javier Gonzalez from Spain.
The studio is an architecture office that doesn’t do buildings… at least not in the conventional way. They are a team of young creative architects whose work lies at the intersection of urban design, street art, landscape architecture and urban marketing.
100 offers design consultancy services for street architecture and urban interventions. The studio specialises in architectural objects and interventions in public spaces, both ephemeral and permanent, which invite users to interact and encourage the occurrence of social dynamics.
The studio’s projects ensure the success of different urban schemes, catalyzing commercial activity, energizing cultural spaces and campuses, boosting events, creating urban beautification, and enhancing the experience of the public realm.