Concept BRE is a young creative company founded by dynamic-duo Ileana Bălan and Ilinca Truța based in Romania. Since they started their activity in 2014, the studio has quickly established itself as top-class visual storytellers specialised in renders, branding and illustrations. In a short period of time, they racked up an impressive client list and won numerous excellence awards. Most recently, Concept BRE was involved with Eleven as branding partners for our Shelter 48 competition.
Ileana Bălan and Ilinca Truța founded Concept BRE in 2014, out of a shared passion for visual communication and storytelling. The same year, the duo won the national JA-YE’s ‘Start-up of the Year’ award. BRE’s work focuses on product design, branding and 3D rendering, specifically centred around the architecture, interiors and product design industries. The studio brings forward original tailored made solutions to meet the clients’ request and needs in both branding and rendering.
BRE’s product branding innovation was recognised and highlighted internationally when their project ‘Glimmers – fireflies to light the darkest of trails’ was amongst the winners of the Victorinox Limited Edition Swiss Army Knife 2017 competition.
“Our winning proposal revolved around fireflies,” explains BRE, “which in the Romanian culture is known as heavenly guides that help any traveller find his way out of the forest at night.”
BRE’s design for Victorinox was turned into a limited edition Swiss Army Knife on sale all over the world.
In parallel to BRE’s branding skills, the studio’s rendering abilities have been featured at the high end of the quality spectrum consistently through a whole series of collaborations.
‘Iris’s Home‘ is BRE’s latest interior design project, which is ongoing in implementation in Ramat Gan, Tel Aviv, Israel. The project was developed in tight collaboration with Gila Shemie Zakay studio. The renders BRE crafted for Iris’s House have their fundaments in Tom Steinfeld’s design concept, with the whole project representing a timeless interior design enhanced by a natural palette and warm textures.
In 2015, Concept BRE – working together with architecture studio Atelier/D – were selected as Runner-Up in Eleven’s award-winning inaugural architecture and ideas competition Cambodia 2015. The competition focused on floating communities on UNESCO’s Tonle Sap Lake in central Cambodia and was judged by a star-studded jury which included world-famous architect Tom Kundig of Seattle-based practice Olson Kundig and Christine Murray, Editor in Chief of the Architectural Review and the AJ, two leading editorial institutions in the field of architecture. Cambodia 2015 went on to feature in Bustler’s Top-3 competitions of 2015 and was exhibited in Europe and the USA.
Most recently, BRE collaborated Eleven on ‘Shelter 48’ as the competition’s official visual branding designers. The competition, which focuses on post-disaster relief architecture, is Eleven’s seventh challenge. It was launched in mid-July 2017 and will officially close on the 11th November with results of winners announced in January 2018.
For the main design, Concept BRE developed a stunning graphic which summed up the ethos of the competition. In their own words as, BRE explain their design:
“Creating the Shelter 48 competition poster was a rather challenging task. The complexity of the brief gave us all sorts of ideas. Finally, we came up with a concept that intrigues the viewer’s eye.
A natural apocalyptic scenario is depicted with strokes of ash blue and vivid purple. The title of the competition is in contrast to the background due to the use of white sketch lines, mimicking a blueprint design. The number 48 – which signifies the critical time needed for survivors to find shelter after a disaster – has been portrayed by using an alarm-clock font, which enhances the symbolism behind the time frame rather than the number itself.”
Find out more about Concept BRE:
We invite you to visit Concept BRE’s website and explore the studio’s many fascinating designs!