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Environmental awareness through the phone.

The mobile game Heromiko turns the player into a plastic hero through missions in virtual and real life.

With a goal of making young people aged 10-12 years more aware of the environment, the mobile game Heromiko was established. The player turns into a role as an environmental advocate and eventually ends up as a plastic hero whilst performing one mission after another in the elongated country of Norway. The goal is to clean up marine litter, prevent new litter from being wasted and save vulnerable animals along the Norwegian coast from the evil plastic pollution.

Inform and engage in environmental awareness
The game introduces the user for valuable statistical insight through its ten levels. In ascending order, the levels represent the largest extent of plastic waste in 2017 in the most exposed places in Norway. To reach new levels the player must, in addition to clean up the litter, collect knowledge skills about environmental ethics. This provides knowledge about which areas in Norway are most affected by marine sedimentation.

Contributes to a healthier future:
With an entertaining, playful and interactive design, the app illustrates how individuals’ actions contribute to the disposal of marine litter along the Norwegian coast, what consequences this will have on the environment and what direct measures are needed to reduce the degradation and thus save marine life both below and above water.

Quantitative and qualitative method:
The design solution is based on a relevant theoretical foundation and extensive insight, where both quantitative and qualitative methodology for data collection on environmental themes, target groups and Design Thinking was used. Through usability tests of the demo, it was proven that the game achieved its purpose by appealing and entertaining, also it was deliberating and engaging for the target group to clean up the litter.

Virtual versus real-life missions:
The missions in the game combine the virtual and real world. This stimulates physical activity as well as engaging the user in taking environmental responsibility. The plastic that is visualised in the game is based on reality’s most frequent plastic discoveries along the Norwegian coast, such as on beaches, sea bed, ocean and in a landscape of islands consisting of islets and trees. The missions in real life revolve around measures the player must do in his own life to reduce and or prevent marine litter.

Through Heromiko, I wish to enlighten and awaken commitment to one of the largest environmental problems we are facing today and raise awareness about people’s actions in their daily lives. Today the game is focusing on Norway, however the idea could easily be expanded to other countries. The purpose is to clarify to society how important it is to take environmental responsibility now, especially for our children. For our future. I have created a digital tool for them. Because they are the ones holding the future in their hands.

Eleven's competitions are the ideal arena for generating pro-active international think-tanks in a whole variety of contemporary hot topics and contexts: from social issues to environmental threats, new technologies, shifting urban landscapes, exotic ecological havens, product design, fashion and - why not - even outer space!

We love competitions because they are instrumental in highlighting emerging talent and starting design-led revolutions around the world.

Our challenges have had exhibitions in Europe and the USA,  published in multiple international magazines such as the Architecture Review, the AJ, Dezeen, Archdaily and Designboom, and consistently win awards year after year.

AWARDS & ACHIEVEMENTS:

2015 - Our inaugural competition 'Cambodia' wins the 3rd place in Bustler’s ‘Top-10 Best Competitions of the Year' Awards, and Eleven is officially in business.

2016 - 'Moontopia' is featured as 7th in Bustler’s ‘Top-10 Best Competitions of the Year' Awards.

2017 - Eleven becomes the most popular competition portal in the world with a double-whammy placement two competitions - 'Rome' (winning 3rd place) and 'Planetarium' (arriving in 5th place) - being featured in the top-5 places in Bustler’s ‘Top-10 Best Competitions of the Year' Awards.

2018 - Watch this space...

Cambodia 2015 Jury Team:

Andrew Maynard (Andrew Maynard Architects), Arthur Andersson (Andersson-Wise), Camillo Boano (The Bartlett, UCL), Christine Murray (Editor in Chief, Architectural Review), Elena Douvlou (Metropolitan University of Athens), Ingrid Bille (BilleByeSheid), Massimo Forese (+39 Architects), Mathilde Marengo (IAAC, Barcelona), Perry Hopper (Grimshaw), Shaun O'Rourke (BAC), Tom Kundig (Olson Kundig), Andrea Verenini (Editor, Eleven).

* This event was run in support of the Angkor Hospital for Children (AHC) charity.

San Francisco 2016 Jury Team:

Amy Frearson (Deputy Editor of Architecture, Dezeen), The Buckminster Fuller Institute (BFI), Carlos Arnaiz (CAZA), Chris White (BIG), Hasdai Westbrook (Editor, Impact Design Hub), John Barton (Dean of Architecture, Stanford University), Jonny McKenna (Metropolitan Workshop), Karen Nelson (Dean, BAC), Leon Roast (BIG), Lewis Knight (Gensler), Kristi Loui (Gensler), Matthew Mazzotta (MIT), NAP+P Architects (Winner of Cambodia 2015: consisting of members Natthapol Pongplanchai, Planin Chantalert, Porncharoen Orbanratmanee, Pratchaya Lertruck Sadee), Roger Hawkins (Hawkins/Brown), Trent Tesch (KPF), Andrea Verenini (Founder, Eleven).

* This event was run in support of the Project Night Night charity. 

Moontopia Jury Team:

ASPECT Studios (Winners of San Francisco 2016), Alberto Villanueva Galindo (IDEA Architecture Office), The Buckminster Fuller Institute (BFI), Brent Sherwood (NASA), Christina Ciardullo (Carnegie Mellon University), Kriss J. Kennedy (NASA), Andrea Verenini (Founder, Eleven).

Biomimicry Jury Team:

Alexander Walter (Editor, Archinect & Bustler), Jan Utzon (Utzon Associates Architects), Richard James MacCowan (Biomimicry Institute UK), Timothy McGee (LikoLab), Yaniv Peer (Exploration Architecture), Marko Brajovic (Atelier Marko Brajovic), Andrea Verenini (Founder, Eleven).

Rome 2017 Jury Team:

Patrik Schumacher (Director, Zaha Hadid Architects), Francesco Gatti (3Gatti), Francesco Lipari (OFL Architecture / Cityvision Magazine), Emanuel Jalbert (In Situ), Lorenzo Catena, Onorato di Manno and Andrea Tanci (SET Architects), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).

Planetarium Jury Team:

Christina Ciardullo (Architectural Designer and Educator), Thomas Wang (Partner, Ennead Architects), Lars Lindberg Christensen (Head of Education and Public Outreach, ESO), Dan Goods (Artist in Residence, NASA JPL), Eric Hanson (Founder and Partner, xRez Studio), Jim Sweitzer (Astrophysicist and Museum Consultant), Stephen Dubois (Secretary, Middle Atlantic Planetarium Society), Charles Beichman (Executive Director, NASA Exoplanet Science Institute, Caltech / NASA JPL), Dennis Cohen (Creative Director and Experience Designer, Ralph Applebaum Associates),  Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).

* This event was run in partnership with Christina Ciardullo and sponsored by the Middle Atlantic Planetarium Society (MAPS)

Shelter 48 Jury Team:

Abeer Seikaly (Architect & Cultural Designer), Narinder Sagoo (Partner, Fosters + Partners), Hakan Gürsu (Founder & CEO, Designnobis), Amro Callam (Executive Director, Architecture for Society), Karina Ashrapova (Winner, Eleven's Biomimicry Competition), Eloise Carr (Editor & Creative, Eleven) Andrea Verenini (Founder, Eleven).

* Poster graphics designed by Concept BRE

Safari (Matobo, Zimbabwe 2017) Jury Team:

Beks Ndlovu (CEO, African Bush Camps), Derek Solomon (Animal Behaviour and Communication Specialist/Author/Private Guide), Rob Janisch (Biomimicry and Genius of Nature Guru/Private Guide), Chris Browne (Owner, Fox Browne Creatives), Debra Fox (Owner, Fox Browne Creatives), Charlene Hewat (CEO, Environment Africa), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).

* This event was run in partnership with African Bush Camps and also in support of their charity African Bush Camp Foundation.

Marstopia Jury Team:

Andrew Aldrin (Son of legendary astronaut Buzz Aldrin and Director of the Buzz Aldrin Space Institute), Alberto Villanueva Galindo (Architect and Academic, IDEA Architecture Office), Jessie Andjelic (Founding Partner of SPECTACLE and Head of Mars Studio at the University of Calgary), Marc Guberman (Team Leader of the Mars Habitat Project and Partner at Fosters + Partners), Stefano Boeri (Founding Partner, Stefano Boeri Architetti), SEArch Architects (Awarded first place in NASA’s 3D Printed Mars Habitat Challange), Vera Mulyani (CEO and Founder, Mars City Design), ZA Architects (Directors and Co-Founders Dmitry Zhuikov and Arina Agieieva), Monika Lipinska, Laura Olivier and Inci Ogun (Winners of Eleven's Moontopia Competition), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).

* Competition friend: Mars City Design

Macro to Micro Jury Team:

Adam Vickers (Managing Director of Squareyard Landscape Architecture), Wayne Hemingway (Chairman at CABE and Founder of Hemingway Design), Max Farrell (Senior Partner at Farrells), Lisa Kinch (Associate Architect at Farrells and Lecturer at Manchester School of Architecture), Katy Lock (Policy Manager at Garden Cities and New Towns, Town and Country Planning Association), Steve Sheen (Housing Strategy and Partnerships Manager at Manchester City Council), Andrea Verenini (Founder, Eleven).

* This event is run in partnership with BETA Events, sponsored by Square Yard, and is part of the event BETA Housing 2018 (12 July, Manchester, UK).

Malecon (Havana) Jury Team:

Peter Noever (Professor, Principle at No/Ever Design and original member of the 'Havana Project'), Wolf D. Prix (Professor, Principle/CEO at COOP HIMMELB(L)AU and original member of the 'Havana Project'), Theodore Hoerr (Founding Principal, Terrain Work), Paul Bulkeley (Design Director, Snug Architects), Carl Prusha (Professor, Director at CP Architects and original member of the 'Havana Project'), Carlos Arnaiz (Founding Partner, CAZA), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).

Plastic Worlds Jury Team:

Chris Precht (Founding Partner, Penda), Luca Maccarinelli (Associate, Spark* Architects), Michael Pawlyn (Founder, Exploration Architecture), Richard James MacCowan (Founder, Biomimicry UK), Safia Qureshi (CEO, CupClub), Shannon Royden-Turner (Founder, Actuality), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).

Sponsoring a competition is a great and fun way to not only support creative innovation and foster talent but also raise your profile and visibility. We offer a wide range of sponsorship packs tailored to fit all budgets and designed to maximise your global outreach.

If you like what we do, then why not inquire about how you could sponsor a competition today?  Contact us to find out more.