Upstream is a closed-loop plastic management system created to eliminate misuse. We have found that decisions made by companies, consumers and collectors are completely disconnected. This confuses responsibility and convenience. Upstream seeks to create balance by removing ownership of plastic and facilitating better use of the resource. We strive to be experts in the world of plastic and change mindsets for a sustainable future. The value of plastic shouldn’t be underestimated or misused. We want consumers to own the product, not the plastic. Reuse must be a dominant method of sustainability and through consolidation, we can simplify and better utilize plastic.
In-depth analysis of the relationship between collectors, companies and consumers is the first step. Collectors are burdened with the task of taking a very diverse material and maintaining its highest and best use for recyclability. Companies produce a wide variety of materials to carry their products comprised of mixed plastics, with labels, caps and seals that are very difficult to remove without manual labor. Consumers escalate the problem by incorrectly recycling plastics, and contaminating them in a way that drastically reduces their value. Sorting through these hurdles makes for an extremely tedious, inefficient job for the collector.
Implementation of Upstream starts with a new sorting system for consumers that replaces single-stream recycling with plastic-type categories. Once the consumer places the plastic in the right category, that plastic is then collected and used to create our Upstream vessels. We manufacture and distribute these containers for reuse by companies. Once implemented on a large scale, we remove the responsibility of plastic from municipalities so that cardboard, glass and metals can be focused on more heavily.
Through company analysis, we realized that plastic is the most cost-effective and efficient material. Even though the constant use of virgin materials is expensive for companies, it’s less arduous than recollecting and reusing the same vessels. We realize that companies are not responsible for plastic and the current system is very convenient and profitable. Our reuse cycle can easily reduce a company’s need for virgin materials. Working with a sustainable icon is also a major selling point for consumers as brand alignment is increasingly important.
Consumers are given the convenience of single-use plastic yet are criticized for climate change and environmental damage. Upstream educates the users on how to properly sort plastic using Upstream bins. This allows them to align with the initiative to reduce plastic creation. Acknowledging human nature, Upstream also has a unique points system to incentivize the consumer to choose our closed-loop system. Points are accrued that allow them to purchase our upcycled products. User profiles keep statistics on their impact on plastic reduction as well as the amount of c02 emissions they have prevented.
By removing the ownership of plastic, the consumer, company and collector reach an equilibrium. Upstream seeks to shift responsibility and convenience, to create a balanced, closed loop system for plastic.
Our Competitions Outreach
Friends & Partners People & Jury
We Worked With Sponsorships
Eleven's competitions are the ideal arena for generating pro-active international think-tanks in a whole variety of contemporary hot topics and contexts: from social issues to environmental threats, new technologies, shifting urban landscapes, exotic ecological havens, product design, fashion and - why not - even outer space!
We love competitions because they are instrumental in highlighting emerging talent and starting design-led revolutions around the world.
Our challenges have had exhibitions in Europe and the USA, published in multiple international magazines such as the Architecture Review, the AJ, Dezeen, Archdaily and Designboom, and consistently win awards year after year.
AWARDS & ACHIEVEMENTS:
2015 - Our inaugural competition 'Cambodia' wins the 3rd place in Bustler’s ‘Top-10 Best Competitions of the Year' Awards, and Eleven is officially in business.
2016 - 'Moontopia' is featured as 7th in Bustler’s ‘Top-10 Best Competitions of the Year' Awards.
2017 - Eleven becomes the most popular competition portal in the world with a double-whammy placement two competitions - 'Rome' (winning 3rd place) and 'Planetarium' (arriving in 5th place) - being featured in the top-5 places in Bustler’s ‘Top-10 Best Competitions of the Year' Awards.2018 - Watch this space...
Andrew Maynard (Andrew Maynard Architects), Arthur Andersson (Andersson-Wise), Camillo Boano (The Bartlett, UCL), Christine Murray (Editor in Chief, Architectural Review), Elena Douvlou (Metropolitan University of Athens), Ingrid Bille (BilleByeSheid), Massimo Forese (+39 Architects), Mathilde Marengo (IAAC, Barcelona), Perry Hopper (Grimshaw), Shaun O'Rourke (BAC), Tom Kundig (Olson Kundig), Andrea Verenini (Editor, Eleven).
* This event was run in support of the Angkor Hospital for Children (AHC) charity.
Amy Frearson (Deputy Editor of Architecture, Dezeen), The Buckminster Fuller Institute (BFI), Carlos Arnaiz (CAZA), Chris White (BIG), Hasdai Westbrook (Editor, Impact Design Hub), John Barton (Dean of Architecture, Stanford University), Jonny McKenna (Metropolitan Workshop), Karen Nelson (Dean, BAC), Leon Roast (BIG), Lewis Knight (Gensler), Kristi Loui (Gensler), Matthew Mazzotta (MIT), NAP+P Architects (Winner of Cambodia 2015: consisting of members Natthapol Pongplanchai, Planin Chantalert, Porncharoen Orbanratmanee, Pratchaya Lertruck Sadee), Roger Hawkins (Hawkins/Brown), Trent Tesch (KPF), Andrea Verenini (Founder, Eleven).
* This event was run in support of the Project Night Night charity.
ASPECT Studios (Winners of San Francisco 2016), Alberto Villanueva Galindo (IDEA Architecture Office), The Buckminster Fuller Institute (BFI), Brent Sherwood (NASA), Christina Ciardullo (Carnegie Mellon University), Kriss J. Kennedy (NASA), Andrea Verenini (Founder, Eleven).
Alexander Walter (Editor, Archinect & Bustler), Jan Utzon (Utzon Associates Architects), Richard James MacCowan (Biomimicry Institute UK), Timothy McGee (LikoLab), Yaniv Peer (Exploration Architecture), Marko Brajovic (Atelier Marko Brajovic), Andrea Verenini (Founder, Eleven).
Patrik Schumacher (Director, Zaha Hadid Architects), Francesco Gatti (3Gatti), Francesco Lipari (OFL Architecture / Cityvision Magazine), Emanuel Jalbert (In Situ), Lorenzo Catena, Onorato di Manno and Andrea Tanci (SET Architects), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).
Christina Ciardullo (Architectural Designer and Educator), Thomas Wang (Partner, Ennead Architects), Lars Lindberg Christensen (Head of Education and Public Outreach, ESO), Dan Goods (Artist in Residence, NASA JPL), Eric Hanson (Founder and Partner, xRez Studio), Jim Sweitzer (Astrophysicist and Museum Consultant), Stephen Dubois (Secretary, Middle Atlantic Planetarium Society), Charles Beichman (Executive Director, NASA Exoplanet Science Institute, Caltech / NASA JPL), Dennis Cohen (Creative Director and Experience Designer, Ralph Applebaum Associates), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).
* This event was run in partnership with Christina Ciardullo and sponsored by the Middle Atlantic Planetarium Society (MAPS).
Abeer Seikaly (Architect & Cultural Designer), Narinder Sagoo (Partner, Fosters + Partners), Hakan Gürsu (Founder & CEO, Designnobis), Amro Callam (Executive Director, Architecture for Society), Karina Ashrapova (Winner, Eleven's Biomimicry Competition), Eloise Carr (Editor & Creative, Eleven) Andrea Verenini (Founder, Eleven).
* Poster graphics designed by Concept BRE.
Beks Ndlovu (CEO, African Bush Camps), Derek Solomon (Animal Behaviour and Communication Specialist/Author/Private Guide), Rob Janisch (Biomimicry and Genius of Nature Guru/Private Guide), Chris Browne (Owner, Fox Browne Creatives), Debra Fox (Owner, Fox Browne Creatives), Charlene Hewat (CEO, Environment Africa), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).
* This event was run in partnership with African Bush Camps and also in support of their charity African Bush Camp Foundation.
Andrew Aldrin (Son of legendary astronaut Buzz Aldrin and Director of the Buzz Aldrin Space Institute), Alberto Villanueva Galindo (Architect and Academic, IDEA Architecture Office), Jessie Andjelic (Founding Partner of SPECTACLE and Head of Mars Studio at the University of Calgary), Marc Guberman (Team Leader of the Mars Habitat Project and Partner at Fosters + Partners), Stefano Boeri (Founding Partner, Stefano Boeri Architetti), SEArch Architects (Awarded first place in NASA’s 3D Printed Mars Habitat Challange), Vera Mulyani (CEO and Founder, Mars City Design), ZA Architects (Directors and Co-Founders Dmitry Zhuikov and Arina Agieieva), Monika Lipinska, Laura Olivier and Inci Ogun (Winners of Eleven's Moontopia Competition), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).
* Competition friend: Mars City Design
Adam Vickers (Managing Director of Squareyard Landscape Architecture), Wayne Hemingway (Chairman at CABE and Founder of Hemingway Design), Max Farrell (Senior Partner at Farrells), Lisa Kinch (Associate Architect at Farrells and Lecturer at Manchester School of Architecture), Katy Lock (Policy Manager at Garden Cities and New Towns, Town and Country Planning Association), Steve Sheen (Housing Strategy and Partnerships Manager at Manchester City Council), Andrea Verenini (Founder, Eleven).
* This event is run in partnership with BETA Events, sponsored by Square Yard, and is part of the event BETA Housing 2018 (12 July, Manchester, UK).Malecon (Havana) Jury Team:
Peter Noever (Professor, Principle at No/Ever Design and original member of the 'Havana Project'), Wolf D. Prix (Professor, Principle/CEO at COOP HIMMELB(L)AU and original member of the 'Havana Project'), Theodore Hoerr (Founding Principal, Terrain Work), Paul Bulkeley (Design Director, Snug Architects), Carl Prusha (Professor, Director at CP Architects and original member of the 'Havana Project'), Carlos Arnaiz (Founding Partner, CAZA), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).Plastic Worlds Jury Team:
Chris Precht (Founding Partner, Penda), Luca Maccarinelli (Associate, Spark* Architects), Michael Pawlyn (Founder, Exploration Architecture), Richard James MacCowan (Founder, Biomimicry UK), Safia Qureshi (CEO, CupClub), Shannon Royden-Turner (Founder, Actuality), Eloise Carr (Editor & Creative, Eleven), Andrea Verenini (Founder, Eleven).
Sponsoring a competition is a great and fun way to not only support creative innovation and foster talent but also raise your profile and visibility. We offer a wide range of sponsorship packs tailored to fit all budgets and designed to maximise your global outreach.
If you like what we do, then why not inquire about how you could sponsor a competition today? Contact us to find out more.